Education is the most-searched, least-well-written category on the internet. As Content Strategist, you build the content engines that make our clients the obvious answer. You don't write fluff — you build systems: editorial calendars, SEO roadmaps, and content that actually helps students decide. You understand that 'best online MBA programs' is a query with a human behind it, and you write for the human, not the algorithm.
Your content helps students make life-changing decisions
Education content has real depth — not another '10 SaaS tips' listicle
SEO is respected here, not treated as an afterthought
You'll own the strategy, not just the word count
Develop content strategies and SEO roadmaps for education clients
Manage editorial calendars and content production across formats
Write and edit high-stakes content — program pages, guides, landing copy
Conduct keyword research and competitive content analysis
Collaborate with growth team to align content with funnel strategy
Report on content performance and iterate
3+ years in content strategy or SEO content, ideally with education brands
Strong writer who understands search intent, not just search volume
Familiar with SEO tools — Ahrefs, Semrush, Clearscope
You can manage freelance writers and maintain quality
Experience with higher ed or edtech content programs
Background in journalism or editorial
You've grown organic traffic meaningfully for a brand