What's really happening in edtech.
EdTech marketing is a different game. You're not selling a degree — you're selling a tool, a platform, a promise that learning will be faster, better, or cheaper.
We help EdTech companies build demand engines that scale. Whether you're PLG, sales-led, or hybrid, we build the brand and funnel that turns users into advocates and trials into revenue.
The hurdles you're facing.
PLG plateau
Product-led growth got you to a point. Now you need a demand engine to break through.
Category creation
If you're defining a new category, you need thought leadership, not just ads.
Trial-to-paid conversion
Signups aren't enough. You need nurture, onboarding, and lifecycle that converts.
Standing out in a crowded market
Every week a new EdTech launches. You need a brand that's impossible to ignore.
What we do for edtech brands.
Growth strategy & funnel design
Map the full journey from first touch to activation to expansion revenue.
Brand & category positioning
Define your category, own your narrative, and make competitors look like copies.
Performance marketing
Paid acquisition across Meta, Google, LinkedIn, and TikTok — optimized for CAC and LTV.
Lifecycle & retention
Email, push, and in-app sequences that drive activation, retention, and expansion.
What this looks like when it works.
"We went from struggling to explain what we do to being the category leader. AIMM built the narrative and the funnel."
Things edtech brands ask us.
Do you work with early-stage EdTech?+
Yes, if you have product-market fit and are ready to invest in growth. We typically engage at Series A and beyond.
Can you help with PLG specifically?+
Absolutely. We specialize in hybrid PLG + sales-led funnels for EdTech.
Do you handle lifecycle marketing?+
Yes — email, push, in-app, and SMS lifecycle programs are a core part of our EdTech offering.