Enrollment is the scoreboard. As Growth Marketing Manager, you're the person who moves the number. You don't just run ads — you architect full-funnel growth engines for education brands. You understand that a university's enrollment cycle is 9 months, not 9 days, and you build strategies that compound. You live in the data, but you think in human behavior. If you've ever looked at a CPA and thought 'I can beat that' — this is your role.
Your work directly drives enrollment for schools that change lives
Real budgets — not $500/mo experiments
You own the strategy, not just the execution
Creative team that actually makes ads that convert
Own paid media strategy and execution across Meta, Google, TikTok, LinkedIn
Build and manage full-funnel growth campaigns for education clients
Analyze performance data daily and optimize toward enrollment, not just clicks
Develop lifecycle and nurture sequences that move prospects through long cycles
Report to clients in their language — translate data into enrollment stories
Collaborate with creative on ad concepts that actually convert
4+ years in growth/performance marketing, ideally with education brands
You've managed $50k+/mo in ad spend and can talk CPA, LTV, and CAC fluently
Deep platform expertise — Meta, Google, TikTok, LinkedIn
You think in funnels but care about the human at the other end
Experience with higher ed enrollment cycles or edtech growth
SQL or analytics tool proficiency (GA4, Mixpanel, etc.)
You've built lifecycle programs in HubSpot, Braze, or similar