Every education brand has a story that could change lives. Most never tell it right. As Senior Brand Strategist, you're the person who finds the angle that makes a university, edtech platform, or trade school impossible to scroll past. You sit between the client's mission and the market's attention — and you build the bridge. This is not a deck-writing job. This is a 'shape the narrative that moves enrollment' job.
Your strategy directly shapes how millions of students discover education
You'll work on brands that matter — not another SaaS dashboard
Direct line to the founders, no layers of approval
Your ideas ship. Fast. No 6-month approval cycles.
Lead discovery workshops with education clients — from provosts to founders
Develop brand positioning, messaging frameworks, and value propositions
Translate complex educational offerings into sharp, human narratives
Partner with creative directors to ensure strategy drives every visual decision
Present strategy to client leadership and earn buy-in from skeptical stakeholders
Conduct competitive research, audience interviews, and market analysis
5+ years in brand strategy, preferably with education or mission-driven brands
You can hold a room — presenting to C-suite doesn't faze you
Sharp writer who thinks in frameworks, not bullet points
Comfortable with ambiguity — you can structure chaos into clarity
Experience with higher ed, edtech, or K-12 brands
Background in behavioral science or consumer research
You've built messaging that demonstrably moved metrics